Qatar Tourism Authority
Situation
The Chinese tourist is more likely to restrict their destination decisions to places they are aware of and to places that will accommodate their unique needs and expectations. Qatar Tourism Authority has partnered with PHG Consulting to establish a position in China and educate and train Qatar to have a deeper understanding of the Chinese travel market.
Approach
- PHG Consulting provides an innovative and creative approach to marketing Qatar Tourism Authority in China by developing an integrated plan incorporating travel trade outreach, events, social media, and website development
- Raise awareness of Qatar as a holiday destination
- Drive consumer demand and sales indirectly to Qatar through Mafengwo
Our Solution
- Develop and enhance the tourism product
- Build a strong distribution network
- Support strategy with powerful online marketing, PR, and media relations
- Develop and manage a Chinese website
- Create and build presence on Chinese social media channels
- Attend roadshows and conference to increase awareness of Qatar in the Chinese market
- Establish and implement a long-term plan and vision
- Conducted three travel trade FAM trips with 20 attendees from Beijing, Shanghai and Guangzhou
Results
- Educated and engaged with over 600 members of the travel trade through roadshows and workshops
- Developed and managed WeChat and Weibo social media accounts receiving over 5,000 followers in six months
- Conducted e-learning certifications with over 600 participants
Our Work
Services Provided to Qatar
Travel Trade Representation & Outreach
We help our clients build relationships with tour operators, travel agents, travel trade, and other business-to-business groups that increase awareness of their destination and drive more arrivals.
Tourism Product Development
We analyze and evaluate existing tourism product, identify appropriate and profitable segments, and respond to market challenges by recommending enhancements to improve the customers’ experience before, during, and after their trip.
PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Training Solutions
Our accredited training team offers professional development services in hospitality and destination management, hotel revenue and distribution, and group sales. We create and deliver custom workshops, classes, and extended courses for a broad range of audiences and topics.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.
Events
Our team creates innovative trade, media, and consumer events, handling all of the details from start to finish.