Reno Tahoe Tourism
Situation
PHG Consulting conducted initial research on the tourism product available and determined that Reno Tahoe and the surrounding region have the attractions the Chinese market desires.
We have partnered with Reno Tahoe Tourism to embark on a focused strategic marketing plan that will generate results to build brand awareness, industry relationships, and arrivals from China.
Approach
To build brand awareness, industry relationships, and arrivals from China, Reno Tahoe Tourism will have to embark on a focused, strategic effort with respected partners who have professional connections and abilities that will generate results.
Our Solution
- Built a comprehensive marketing, education, development, and communications program to support sales and marketing initiatives
- Created significant and sustainable brand awareness for Reno Tahoe Tourism
- Developed clear and consistent messaging and brand identity and the engaging attributes of Reno Tahoe Tourism that will appeal to the Chinese consumer
- Increased arrivals from China to Reno Tahoe among leisure audiences
- Partnered with leading tour operators to create measurable co-op programs
- Established a presence for Reno Tahoe Tourism on leading Chinese OTAs (CTrip, eLong, Alipay, etc.)
- Enhanced existing tourism product and develop new offerings for the Chinese market
- Developed and maintained social media channels Weibo and WeChat
- Developed and maintained Chinese website
- Participated in roadshows and conferences to educate the Chinese travel trade and media on Reno Tahoe
- Organized FAM trips for qualified travel trade professionals and media
Results
- Produced 317 media placements with a total ad equivalency of $47,319,615 to date
- Engaged Chinese tour operators, airlines, and OTAs for Reno Tahoe package development
- Trained over 115 members of the Chinese travel trade on Reno Tahoe offerings during roadshows and FAM trips
- Developed and managed WeChat and Weibo social media accounts
- Launched and managed a Chinese website on Reno Tahoe in 2018
Services Provided to Reno Tahoe
Travel Trade Representation & Outreach
We help our clients build relationships with tour operators, travel agents, travel trade, and other business-to-business groups that increase awareness of their destination and drive more arrivals.
Tourism Product Development
We analyze and evaluate existing tourism product, identify appropriate and profitable segments, and respond to market challenges by recommending enhancements to improve the customers’ experience before, during, and after their trip.
Web Development
We create engaging, responsive websites that inspire and educate visitors.
PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Social Media
Our integrated, multi-faceted social media approach creates awareness, engagement, and loyalty for your destination or hotel while building a virtual community across platforms.
Training Solutions
Our accredited training team offers professional development services in hospitality and destination management, hotel revenue and distribution, and group sales. We create and deliver custom workshops, classes, and extended courses for a broad range of audiences and topics.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.
Events
Our team creates innovative trade, media, and consumer events, handling all of the details from start to finish.