Florida
Situation
Visit Florida approached PHG Consulting to promote their lesser known attractions and locations outside Miami and Orlando to the fast-growing Colombian-outbound tourism market.
Approach
Develop an integrated sales and marketing program to educate and engage the Colombian travel trade and media including training programs, events, co-operative marketing campaigns, and education resources
Visit Florida Website
Services Provided to Florida
Travel Trade Representation & Outreach
We help our clients build relationships with tour operators, travel agents, travel trade, and other business-to-business groups that increase awareness of their destination and drive more arrivals.
Training Solutions
Our accredited training team offers professional development services in hospitality and destination management, hotel revenue and distribution, and group sales. We create and deliver custom workshops, classes, and extended courses for a broad range of audiences and topics.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.
Sales
With services ranging from talent acquisition and interim sales to business plan execution, our team is ready to assist you with all aspects of your sales strategy and management needs.
Events
Our team creates innovative trade, media, and consumer events, handling all of the details from start to finish.